EXECUTIVE SUMMARY
Senior IT Executive with 30+ years of leadership experience driving enterprise-wide digital transformation across retail chains, logistics operations, wholesale distribution, and manufacturing environments. Proven ability to align IT strategy with business growth, optimize costs, strengthen cyber security, and modernize ERP-driven supply chain ecosystems.
CORE EXPERTISE
SELECTED IMPACT
Led CIO-level IT operations for over 20 years in retail & wholesale enterprises
Implemented enterprise ERP transformations covering finance, supply chain, and production
Delivered measurable cost optimization through virtualization and licensing strategies
Built executive reporting culture enabling data-driven management decisions
Managed international branch and multi-country infrastructure integrations
DIGITAL MARKETING & AI CAPABILITIES
Meta Ecosystem
- ▪Behavioral Targeting
- ▪Cross-Platform Scaling
- ▪AI Creative Optimization
Google Ads & SEO
- ▪High-Intent Search Capture
- ▪Performance Max (PMax)
- ▪Technical SEO & Schema
Amazon & Marketplaces
- ▪FBA Optimization
- ▪Global Expansion (PAN-EU)
- ▪Buy Box Dominance
AI & Automation
- ▪Predictive Analytics
- ▪Chatbot & CRM Automation
- ▪Data-Driven Forecasting
PROFESSIONAL EXPERIENCE
CIO
Baydemirler Textile Group (Brillant Retail & Wholesale)
- Deployed Microsoft Dynamics AX ERP across purchasing, sales, production, finance, HR
- Established BI reporting platform (QlikView) for executive decision-making
- Designed secure WAN connectivity across stores, warehouses, HQ
- Implemented virtualization, disaster recovery, and cyber security frameworks
- Supported Germany-based branch operations and cross-border integration
Digital Transformation & IT Strategy Consultant
Independent Consultancy
- Advised organizations on ERP governance, RPA automation, BI analytics, and digital roadmaps.
Web & CMS Solutions
Digital Presence
Corporate web architectures, high-traffic portals, and customized CMS integrations.
Mobile App Development
iOS & Android
Cross-platform mobile applications focused on retail sales and customer engagement.
Interactive Tech (AR/VR)
Immersive Experience
Virtual showrooms, 360 tours, and augmented reality for digital product visualization.
E-Commerce Strategy
B2B & B2C Platforms
Comprehensive e-commerce ecosystems integrated with real-time ERP data pipelines.
IT Director
Development Group (Transformation Assignment)
- Built full IT roadmap within weeks
- Initiated Office365 modernization and collaboration governance
- Introduced Power BI reporting without additional investment
- Strengthened network infrastructure and SIEM-based monitoring
EDUCATION & CERTIFICATIONS
B.Sc. Mathematics – Yıldız Technical University